Market Update Western Europe

Regional Session DE

Date
May 23, 2019
Venue
Taunusanlage 12, 60325 Frankfurt

About

In maturing markets like Germany, the future for purpose-built student accommodation players will involve differentiating product offerings to provide affordable choices for a global renting generation during studies and beyond. As they do so, investors, providers, and operators will face the challenges and opportunities of diversifying products while maintaining strong brands. What are the ingredients of a good brand in this sector? How can providers of student housing distinguish themselves, highlight their strengths, and harness student feedback to develop and diversify their provisions? What does it take to successfully maintain a brand internationally? And what’s next for “Generation Rent”?

Movie and photos

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Speakers

Andrew Smith

European PBSA Investment Advice

Cushman & Wakefield

Connor Ryan

Brand Experience

Nido Student

Niels Berl

Investment Director Germany

The Collective

Philipp von Stein

Head of Expansion

Quarters

Stewart Moore

CEO

CRM Students

Ulrich von Creytz

Managing Director Real Estate Fund Management

DWS

Ulrike Hagendorf

Senior Research Manager

Catella Residential Investment Management GmbH

Valérie Bensiek

Managing Director Germany

GSA

Yoony Kim

Managing Director

The Class Foundation

Bringing together the intertwined industries, including higher education, real estate, and European university cities.

Takeaways

  1. Freedom in frameworks, both in branding and business models, are key to being flexible and responding to the fast-changing needs and wants of the generation-rent.
  2. To develop and manage a strong brand, expectations and promises should be addressed and delivered in the form of stated standards, services and (occasionally) surprises.
  3. New generations are geared towards individualism and entrepreneurship. Providers need to ensure students are in charge of their experience while facilitating the environment with clear guidelines.
  4. German PBSA is still under-supplied, however, relative maturity of the market and the industry suggests the brand differentiation can be one of the ways to future-proof the business sustainably.
  5. Tier 1 and tier 2 cities are still very attractive for further investment, however, more attention needs to be paid to growing numbers of rising cities.

Sponsors

ASK4
Gold Sponsor
Cushman & Wakefield
Silver Sponsor
DWS
Hosting Sponsor
Immobilien Zeitung
Media Partner