The Class Conference 2020

Fast-Forwarding Our Future

Date
November 19th, 2020
Venue
Online
About
Attendees

About

The year 2020 proved what we could have only imagined could happen overnight. Like many, we feel that the transformations we see happening right now were bound to happen eventually but that the pandemic has prompted acceleration. In a fast-forwarded future, many of us have barely had time to adjust, let alone look ahead. On 19th of November, 2020, we hosted The Class Graduation Conference: Fast-forwarding Our Future with some of the most provocative thinkers and practitioners to challenge over 900 delegates from higher education, real estate, technology, investment, co-working, coliving, and of course, student living for exactly that reason: to look ahead to make a better future happen faster for our global talents.

Theme

The past decade has brought extraordinary growth and change to university cities. Universities have stepped up investment in internationalization and the student learning experience. Visionary investors, developers, and operators have introduced flexible and community-oriented living concepts for global talent to markets across Europe. Billions of equity and institutional funds have been deployed on campus, housing projects, and regenerated districts. Global talent mobility has accelerated vibrant city development and economic success in return. But how resilient are we? What will tomorrow and the day after look like? How can we recover from the current crisis and prevent the loss of progress we have achieved and reshape the future for the better? At The Class, we believe that crises can be a powerful engine to fix things. Even before the outbreak of COVID-19, we were confronting a housing crisis, often worse than that of 10 years ago. Higher education and student mobility are neither accessible to all nor necessarily providing the right competencies to the labor market in a changing world. The rise of blended living and learning is here to stay, and students make it clear that they still value experience and community. At The Class Graduation Conference, we convened some of the most provocative thinkers and practitioners who challenge our community to make a better future happen faster. We asked them to envision the new knowledge ecosystem in an era of paradigm shifts. And with you, we explored what our community can and should do to provide opportunities for global talent and save our beloved university cities.

Takeaways

Graduation from education to learning without boundaries

  • Bedroom Campus: Anywhere learning will push the industry to collaborate.
  • Education Europass: Securing diversity and accessibility will surpass mobility.
  • On-Demand Learning: Rising new skill sets needed will require students to be empowered to design individual learning pathways. Anytime learning will challenge the current education system.
  • Touchless Interaction: The need for high-tech, high touch for personal development and well-being will intensify.

Graduation from spaces to solutions

  • Community Technology: Technology will redefine basic assumptions about location, visibility, zoning, capital, and information in real estate. Digital innovation will allow brands to understand and design consumer-focused solutions to living needs.
  • Sustainability Fast-Forward: Critical young consumers and increasingly strict sustainable investment criteria will mean that successful real estate players will be pushed to create low carbon and socially sustainable urban living solutions.
  • Purpose-Driven Brands: The ability to articulate values and purpose will be a key differentiator for real estate operators and asset managers to co-create portfolios with institutional investors and increased public and private partnerships.
  • Good Life Communities: Hybridisation that provides well-being solutions in the urban context will continue as both customers and institutional investors see the long term value blended experiences deliver in terms of society and investment returns.
  • Ultra-Flexibility: Customer-focused flexibility and community will remain as the key value proposition to respond to a fast-changing environment.

Graduation from university cities to talent hubs

  • Good Governance: Governance will become a key differentiator for cities’ ability to capture economic and investment opportunities.
  • Quality of Life: The real estate community looks for civic value and contribution to wider goals. As pressure to move to a low carbon economy intensifies, how cities fast-track change will be a major consideration.
  • Impact Investment: Investment in big urban projects that communicate value and vision will help cities attract and retain talent.
  • Social Mobility: Investment in ecosystems that foster skills and networks for young talent will help cities recover and become resilient talent hubs.
  • City & Nature: The countryside is making a comeback. Remote working and studying will generate new demand and opportunities for cities to interact with nature. Residences and rural campuses will become destinations for nurturing.

Fast-forward the agenda for living, learning, and working

  • Diversify Diversity: future generations need a diversity of choice, industry needs a diversity of experience and perspectives.
  • Don’t Underestimate Social impact: serving a larger impact matters. It matters more than companies understand. People want to know that they are part of a bigger solution.
  • Embrace Complexity: our role is not to simplify complexity but to translate complexity into well-informed choices our future generation can make.
  • Focus on Equality: Democratization of technology, flexibility, and accessibility should address fairness and equality to education and growth opportunities.
  • Re-think Blended Living: every component of our daily lives is increasingly happening in and around where we live. Life itself will become a school of continuous learning with human interactions at different scales, enabled by blends. That requires a new approach to space and place.
  • Empower our people: If we want to serve the future generation, we need to empower our people, the future of our industry. We need to keep pace with the fast-forwarded future with new skill sets and competencies.
  • Collaborate & Learn: the only way to demonstrate our shared responsibility is via collaboration and learning. Playing solo is not an option in the era of paradigm shifts.

Speakers

Hand Op 't Veld

Head of Responsible Investment

PGGM

A member of PGGM’s Public and Private Markets management teams and the Head Investment Committee.

Charlie Macgregor

CEO

The Student Hotel

Steve Thompson

Senior Director, Learning and Development, Europe

Greystar

Marti Grimminck

Founder & CEO

International Connector

She brings to corporations and governments innovative approaches to disrupt business as usual and create large-scale systems change.

Xavier Jongen

Managing Director, European Residential

Catella

Xavier was the first to introduce a pan-European residential investment fund in 2007. Meanwhile, the portfolio grew to over 4,5 bn EUR.

Davide Dattoli

Co-Founder & CEO

Talent Garden

Talent Garden provides coworking spaces, future skills education, Corporate Transformation help for 150 big corporates across 8 countries.

Tim Moonen

Co-Founder

The Business of Cities

Adviser to city and business leaders worldwide on city and metropolitan economy, strategy, development, and benchmarking.

Gohar Hovhannisyan

President

The European Students' Union (ESU)

ESU is an umbrella organization for national student unions from 40 European countries.

Stefan Kolibar

Head of Marketing

BONARD

Leading BONARD's marketing and partnership strategies.

Jo Winchester

Executive Director

CBRE

Bas Wilberts

Head of Residential & Hotel Investments

Savills Investments BV

David Gibson

Education Partner Strategy Leader

Microsoft

Currently working with Microsoft colleagues to support teaching and learning institutions.

Esther Bahne

Co-CEO & CMO

Quarters

Esther is an accomplished venture-builder and she founded the premium co-living brand MINI LIVING.

Dror Poleg

Author

Rethinking Real Estate

Dror Poleg is the author and the Co-Chair of the Urban Land Institute’s Technology and Innovation Council in New York

Martin Paul

President

Maastricht University

He has held several academic positions in Germany, the United States, and the Netherlands.

Carolien Gehrels

European Cities Director

Arcadis

Previously an alderman of Amsterdam, Carolien was responsible for restructuring the urban economy in the city.

Stuart Osborn

Job Title

Knight Frank

Advising on the disposal, acquisition, development and funding of student and residential investment assets.

Frank Uffen

Co-Founder

The Class Foundation

Yoony Kim

Managing Director

The Class Foundation

Bringing together the intertwined industries, including higher education, real estate, and European university cities.

Philip Hillman

Chair of Living Capital Markets

JLL

Attending Organisations

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A Designer at Heart

Aareal Bank AG

Absolute Internship

Accommodation For Students

Acomodile

ACUHO-I

Adina Apartment Hotels

Aermont Capital

Akademiska Hus

amber energy

Apartmentservice Anett Gregorius

APG Asset Management

Arlington Advisors

Artifex

ASK4

ASSA ABLOY Global Solutions

Asset Time Invest

Atlann Software Developers

AUC

Avec Living

AXA IM Real Assets

BaseCamp Student

Bath Court Student Accommodation

BelForm

Blackstock Consulting

Blok Urban Living

Blue Noble

Blue Yonder Partnership Ltd.

BlueStripe Inc.

BONARD

Brookfield

buildfifty5 ltd

bulwiengesa AG

ByggVesta Fastighetsförvaltning AB

C Clean

CA ventures

Camelot Europe

Camplus

CampusKey

CampusX

Capital Assured

Casita

Castiel Consultants SL

Catella

Católica Lisbon

CBRE

Chapter Spitafields

Chartwell Partners Ltd.

Cheung Investments

China Visionary Group

Clancy Consulting

Co-Liv

ColivingnL

Collegiate

Common

Connect Project & Asset Management SL

Conscious Coliving

CRM Students

Crosslane Real Estate Deutschland GmbH

CUBO

Curlew Capital

Cushman & Wakefield

Cutwork SAS

David Philips

Deakin Residential Services

Dean’s College Hotel – Forestay

Dekada S.A.

Deutsches Studenentenwerk

Development Partnership Investment Sp z o.o.

Domatia

DoveVivo

Drees & Sommer

DTA Aarchitects

Dupuis Investment GmbH

DUWO

DWS

E.ON Group Innovation

Erasmus Student Network

Erasmus University Rotterdam

Fairtree Capital

Faydalı Yazılım İşleri A.Ş.

Forta Pro Ltd

Geo Coliving

German Railways

GIC

Giuseppe Addamiano

Glide

Global Student Living

Greystar

Grupo Moraval

Gryphon Finance Pty Ltd

GSA – Global Student Accommodation

GSK Stockmann

GUZEL YURTLAR A.S

Hamlet student flats

Hans Brinker Hostels

Harrison Street

HeyHub

Hines

Hochschule Harz

Host

House of Fetch

Housemates

Housing Hand Limited

HousingAnywhere

HSBC

i Live Group

Iberian Property

ICEF

Icelandic Student Services

IKEHU

In-Domus Srl

Integ Capital

Interboden Innovative Lebenswelten GmbH & CO KG

International Campus

International WELL Building Institute, PBC

Interspace Living NY, LLC

Invesco

InvestiRE SGR

IP Investment Management

ITURBIDE

JLL

kalenhayman.com

Kences

Kinetic Capital Limited

Kinetic Software

Kinetic Solutions

King’s College London

KKR IMO SA

Kley

Knight Frank

LD Events

Lioncor

Loft

London Nest Ltd

Loyens & Loeff

LRC Consulte

LSVb

LyvInn

Maastricht University

Masterdam

MB Advisor

Meble VOX

Microsigur

Miele Operations & Payment Solutions GmbH

MILESTONE Operations GmbH

MRG

Municipality of The Hague

MV Holding

Navitas

Negawatt Supply Company Ltd

Nido Student

NMDC

NSP Security

NSTS Malta

NTM Capital LLP

Nuffic

Ociosus

Oikotrust SA

OnPoint Asia Services

Osborne Clarke

PBSA News

PBSA Portfolio Advisor Limited

PI Group

PKF hotel experts

Politecnico di Milano

Press Start Real Estate

Primevest-Capital-Partners Deutschland GmbH

Princeton Investments

PropertyEU

Pure Capital Markets

QS

Quares Student Housing

Quarters

R H Partnership Architects Ltd

Real Estate Consulting

Real Marketing

RealPage

REBEL

Red Brick Research

REOS

Republika Aparts

Residorm

Room to Bloom

Round Hill Capital

SALTO Systems

Savills

Schellart Finance Professionals B.V.

Scion

Sit

SLE Global

Smart Studios

Sodexo

Solent University

Space & Pepper

Spacious

Spatial Experience

StarRez

Starter Kit

Staytoo

Steiner AG

Stoneshield Capital

Student Experience

Student First Group

Student Living Consultants

Student Roost

Student Source Limited

Student.com

Studentbostäder i Sverige

Studentbostadsföretagen

Studentsamskipnaden

Study Inn Limited

Study Travel Magazine

StuRents

Suomen opiskelija-asunnot SOA ry

TalTech Student Campus

Tarkett B.V.

TCAS Online

Technogym

Temprano Capital Partners

The Collective

The Island

The PIE News

The Student Hotel

TigerLime Ltd (Consultancy & Advisory)

TLJ Access Control

TP Bennett LLP

UBC Okanagan

UBSBOLIG A/S

UCL Institute of Education

uForis VR Inc.

Uhub Investments

ULI Europe

Uliving

UMBRELLA Real Estate GmbH

Unilife Ltd

Unilodgers

Uninest

Union Investment

University of Aberdeen

University of Bologna

University of Gothenburg

University of Lincoln

University of Mpumalanga

University of Warwick

University of Zagreb – Faculty of Architecture

Upcircle Ltd

Upgrade Estate NV

Urban Land Institute

Utelisys Group

Utrecht University

Valeo Management

Value One

Vanguard Student Housing

Vastgoed Belang

Veiligheids-Sloten.nl

Victoria Realty Management

Vita Group

Vrije Universiteit Amsterdam

W.P. Carey & Co Ltd

Washstation

WeWash

Wexer

Wifirst

Workshop Architects

WP Carey

Wüest Partner AG

Xior

Young Global Living

Zeitraum s.r.o.

The Class Conference Media Partners

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Platinum Sponsors

Other Sponsors

Spatial Experience
Creative Sponsor
The Student Hotel
Hosting Sponsor