The Class Conference 2019

The Future is Blended

Date
November 6th, 2019
Venue
Arena Berlin Germany
About
Attendees

About

Our annual flagship event, The Class Conference, is the biggest student housing conference in Europe. Throughout the day, student housing players, city leadership, and the higher education community come together to discuss the latest trends, celebrate achievements, exchange ideas, and broaden their networks. Together we shape the future of student living, working, and learning in Europe.

Theme

The past decade can be considered nothing less than a miraculous one in human innovation. More ideas and products have been realised than any decade before, with greater flows of people, goods, and services between cities, countries, and continents. In this new, global world order, life goals and work preferences are changing too. It is impossible to ignore the changing role of cities and the pivotal importance of universities and knowledge institutions. Urban living increasingly is characterized by transience and inclination to constant change. Human capital and talent attraction are the driving force behind urban advancement in a competitive order of global cities. The fast changes in modern society are turning our lives in a permanent stage of becoming, and increasingly blurring the environment around us. At The Class of 2020, we have been investigating the future of urban living, working and learning for a footloose generation of international talent. The recognition of the co-revolution being a natural progression for the student living sector inspires us to explore all the blends young people encounter in their living experience. While physical realities meet virtual spaces; the European market is witnessing both an institutionalization and a blurring of PBSA as asset class, embracing innovative lifestyle-specific and hospitality-driven living products. The urban campus is the ultimate mash-up of higher education and novel ways of working and living together. Digitalization is disrupting our perception and experience of space and creates learning ecosystems beyond proximity. We enjoyed exploring these topics together with you and 800 other thought leaders in real estate investment, development and operations, international higher education, and city leadership.

Takeaways

With almost 20 panel discussions throughout the day held on three stages simultaneously, The Class Conference 2019 clustered multiple approaches to all the above challenges and opportunities into seven key takeaways:


Community is key
Each residential community is unique in its needs, wants, and demands.
To emphasize this point, the industry needs to stop thinking of generational groups as homogenous with the same needs and wants – alternatively, effective housing solutions will consider the mindset of residents, no matter what age group they fall under.

Operators are putting people first when it comes to community building. They are understanding the importance of activating space and community by empowering residents within it to share their own unique interests and connect with each other.

Affordability is demanded across the urban living sector
Housing affordability is a major issue for global cities. On The Moment for Coliving is Now panel, affordability was highlighted as the main appeal for prospective residents. To combat the affordability challenge, developers can consider new construction techniques, such as prefabrication to save on building costs and speed up the building process.

Operators can rethink their approach to amenities and luxury offerings. Based on resident feedback in coliving spaces, affordability trumps amenities. Varied opt-in/out options can also include more affordable choices for residents.

The value of branding
In tomorrow’s generation of global citizens, experience will continue to be valued over ownership. In addition to visually pleasing environments, residents are making more conscious decisions about company ethos when selecting their accommodation. Companies that are transparent with their offerings are more attractive to potential residents.


The added value of branding for investors remains marginal while portfolios sit relatively small in the continental market; however, given the projections shared at the conference, we can expect branding to become increasingly important as portfolios grow.

Reform outdated policies
Planning is lagging market trends nearly everywhere. Reforming building regulations based on historic precedents will enable innovative design to be approved – smaller, well-designed spaces with communal areas will help to increase density. However, planning also needs to continue to measure and control the quality of living environments to ensure the quality and sustainability of housing meets future demands.

Innovation and technology are driving building efficiency

Technology is not an add-on anymore but a full cycle driving force: from design and conceptualisation to construction and maintenance. In order to maximise the value of space, we need to be flexible and adaptable with design and embrace sustainability as a necessity. Smart technology can help us collect data and make data-informed decisions and enhance human experiences.

Learning is evolving to adapt to changing market demands
Learning pathways and higher education are changing rapidly. In the global knowledge economy, people need to reinvent themselves more than once in their career. Flexible learning pathways and tech enabled online learning will provide greater access to the skills needed to do so. This will require us to keep an open mind about what is meant by ‘campus,’ while keeping an eye on the technological and design needs of learning and living spaces.

Collaboration to shape the future of urban living
The Class Conference 2019 on Blended Living brought together around 700 urban innovators, educators, designers, real estate developers, operators and government officials. With an estimated 25 billion euros of current and future investment in blended living typologies onsite, there is substantial opportunities to shape the real estate industry in a blended, collaborative and more flexible direction.

In the News

Speakers

Andrea Mancini

Head of Residential Investment Properties

CBRE Italy

Andrew Smith

European PBSA Investment Advice

Cushman & Wakefield

Anil Khera

Founder & CEO

Node

Anke Kampschreur

Director

Innovation Lighthouse

Armon Bar-Tur

CEO

BaseCamp Student

Arnold Persoon

Managing Director, Europe

Navitas

Bas Wilberts

Head of Residential & Hotel Investments

Savills Investments BV

Benjamin Oeckl

Executive Director

BelForm

Bobbi Hartshorne

Head of External Relations & Student Wellbeing

GSA

Brian Welsh

CEO

Nido Student

Bruno Haid

CEO & Founder

Roam

Carlo Matta

Head of Europe

CA Ventures

Charlie Macgregor

CEO

The Student Hotel

Christine McDannell

Founder & CEO

Kndrd

Claire Solon

Managing Director

Greystar Ireland

Clare Thomas

Partner

CMS UK

Clayre Massey

Associate

Sheppard Robson

Clément Leroy

Director Real Estate Development

Kaufman & Broad

Daniel Gorzawski

Managing Director, Head of Europe

Harrison Street

David Woodward

CEO

Global Apartment Advisors

Davide Dattoli

Co-Founder & CEO

Talent Garden

Talent Garden provides coworking spaces, future skills education, Corporate Transformation help for 150 big corporates across 8 countries.

Dr. David Lefevre

Director, Edtech Lab

Imperial College Business School

Dr. Sonal Minocha

Chief Academic Officer

Global University Systems

Dr. Stefan Brauckmann

Executive Director

Moses Mendelssohn Foundation

Dr. Stefan Franzke

CEO

Berlin Partner

Emmanuel Javal

CEO

Le Grand Réservoir

Oke Hauser

Creative Lead MINI LIVING

BMW Group

Felix Embacher

Berlin Manager

bulwiengesa AG

Fiona Stewart

Contract Director

Student Living by Sodexo

Flavia Curvelo Magdaniel

Postdoctoral Researcher

European Campus Research Project

Florian Färber

Founder & CEO

The Base

Frank Uffen

Co-Founder

The Class Foundation

Frédéric Verdevaine

Friso Garbers

Real Estate Acquisition Management

Primevest Capital Partners

George Dyer

Partner

Cushman & Wakefield

Gian Luca Giovannucci

President

European University College Association

Gui Perdrix

Founder

Coliving Diaries

Günther Schmidt

CEO & Founder

Medici/Quarters

Harald Hübl

Investment Director

Value One

Eri Cuanalo

CEO

Collegiate

Jacob Chai

Senior Director International Real Estate

Common

Jake Nunley

Head of Research

The Business of Cities

James Kingdom

Head of Alternatives Research

JLL

Jeannie Wong

VP, Real Estate Private Equity Portfolio Management

Brookfield Asset Management

Jess Gallop

Director of People & Organisational Effectiveness

Student Roost

Jill Xiaozhou Ju

Investment Director

The Collective

Jo Winchester

Executive Director

CBRE

Joe Persechino

Head of Residential & Student Accommodation

AXA Investment Managers

Jorick Beijer

Co-Founder & Urbanist

Blossity

Jorn Wisselink

Director of Operations

Hmlet

Jules Choukroun

Real Estate Director - Iberia

The Student Hotel

Keith White

Chairman

CRM Students

Kelsea Crawford

Co-Founder & CEO

Cutwork

Kevin Williamson

Investment Director

Host Students

Kristen Zupancic

Innovation Catalyst

The Class Foundation

Leon Bobbe

Chairman of the Board

De Key

Lily Moodey

Programme Coordinator

The Class Foundation

Martina Bo

Liaison Officer Italy

Erasmus Student Network

Mindy Teo

Deputy Managing Director

Lyf by Ascott Limited

Nathan Goddard

CEO

Student Roost

Neil Burton

Global Practice Lead

Greystar

Paloma Lisboa

Director of Operations

King's College London

Patrick Cunningham

Business Development Director

ASK4

Christian Rickerts

Permanent Secretary

Senatsverwaltung für Wirtschaft, Energie und Betriebe

Philip Hillman

Chair of Living Capital Markets

JLL

Pim Heurman

Partner

Haerzathe Investments

Prof. Dr. Phillipp Bouteiller

CEO

Tegel Projekt

Rainer Nonnengässer

CEO

International Campus

Richard Spencer

Managing Director

Goldman Sachs

Robin Cremers

Country Manager NL

Xior Student Living

Roger Hensman

Advisor, Student Housing

WP Carey

Ryan Manton

Programme Director

The Class Foundation

Samuel Vetrak

CEO

BONARD

Achim MeyeraufderHeyde

Secretary General

StudierenWerke Germany

Ségolène Desplanques

Investment Manager

Kley Group

Stefano Pagliani

Investment Analyst

Hines

Stuart Osborn

Job Title

Knight Frank

Advising on the disposal, acquisition, development and funding of student and residential investment assets.

Susan Tjarksen

Managing Director

Cushman & Wakefield

Thomas Lebinger

Head of the Accommodation Brokerage Department

OeAD Student Housing Austria

Tom Donnachie

Transactions Director

Valeo Groupe Europe

Tom White

Director

Glide UK

Ulrike Hagendorf

Research Manager

Catella Residential Investments

Valérie Bensiek

Managing Director Germany

GSA

Viggo Stacey

Deputy Editor

The PIE News

Wybo Wijnbergen

MD, Northern Europe

WeWork

Zachery Spire

Head of Research & Training

The Class Foundation

Attending Organisations

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Aareal Bank AG

Absolute Internship SL

ACUHO-I

Adina Apartment Hotels

Airbnb

Allthings  GmbH

ALTIDO

Amber Energy

Amro Real Estate Partners Limited

Aonyx

Apartmentservice

APG

Arlington Advisors Limited

ASK4

ASSA ABLOY AB

Asset Time Invest Limited

Astra Yapı ve İşletmeciliği A.Ş.

AtriumARE

AVEC Living

AXA Real Estate Investment Managers SA

Bain Capital

BaseCamp Student

BelForm

Bellier

Berlin Partner

Berlin TXL - Urban Tech Republic

Bloomberg

Blossity

Blue Noble

Blue Yonder Partnership Ltd

BlueStripe

BMW Mini

BONARD

Brookfield

bulwiengesa AG

Byggingafelag Namsmanna

CA Ventures

Caiazzo Donnini Pappalardo & Associati

Camplus

Campus Life

Campuskey (Pty) Ltd

CAMPUSX

Carrowmore Property (UK) Limited

Catella Investment

CB Micro Living GmbH

CBRE

Chapps

CHN Go Global

CIEE

Clancy Consulting Ltd

CMS

CO-LIVING ITALY SRL

Coliving Diaries

Collegiate AC Ltd

Conscious Coliving

Coventry University

CPPIB

Cresco Immobilien Verwaltungs GmbH

CRM Students Ltd

Crosslane Property Group

Crystal Facilities Management Ltd.

CUBO

Cushman & Wakefield

Cutwork

De Key

De Montfort Univerdity

Derwent FM

Deutsche Asset One GmbH

Deutsche Kreditbank AG

Deutsches Studentenwerk e.V.

Digital Ant s.r.o.

DOB Developments

Domatia

DOVEVIVO SPA

Dupuis Investment GmbH

DWS Real Estate GmbH

Edtech Lab - Imperial College London

EPDPL COLIVING OPERATIONS LLP

Equitix

Erasmus Student Network

ERKANLI YAPI YATIRIM A.Ş.

European Campus research project

European University College Association

Expatrio Global Services GmbH

Fairtree

Faydali Yazilim Isleri A.S. - Livinsoft

FIM Partners Ltd.

FLEXIPASS Keyless Mobile Access

FMEL

Fondazione IES ABROAD Italy

Forestay Properties Kft.

FORTA PREFAB SIA

FRED GCV

FUSION STUDENTS

Futurelets

Gent Holding S.A.

GIC

GISMA

Giuseppe Addamiano

Glide Student & Residential Ltd

Global Apartment Advisors

Global Student Accommodation

GNC co-living

Goldman Sachs

Gravity Co-living

Greystar

GSK STOCKMANN

GUS

GWJ

Haerzathe Investments

Harmondt

Harris Associates

Harrison Street

Hattington Capital

Hines

Hmlet

homefully GmbH

Homelike Internet GmbH

Horwath HTL Germany

Host

HousingAnywhere

HSBC Bak

Hydrodiseno Global

I Live Real Estate Services GmbH

I*ESN

IamExpat

IC Netherlands

Icelandic Student Services

IES Abroad

iLOQ Oy

In-Domus srl

Innovation Lighthouse

INTERBODEN Innovative Lebenswelten GmbH & Co. KG

International Campus Group

InterSpaceLiving

Invesco Real Estate

Invest Stockholm

Investec Bank PLC

IP Investment Managment

Ivanhoe Cambridge

JCRA

JLL

Kajima Properties (Europe) Ltd

Karlin Group Management

Karolinska Institutet Housing ab

Kaufman & Broad

Kinetic Solutions

Kings College London

KKR

KLEY

Kley Group

Kndrd.io

Knight Frank

KW-Development GmbH

Kyoto University

LAR2S

LARK Leisure Homes Sp. z o.o.

Lava Network S.L.

Lavanda

LCPP

Le Grand Reservoir

Livinsoft

LOFT

London Nest LTD

Londonist

Loyens & Loeff N.V.

Lyf by Ascott

m b advisor

Malmö University

Maureen McDermott Consulting

Meble VOX sp.z o.o.sp.k.

Medici / Quarters

Meiininger Hotels Limited

Milestone

MINI Living

MLP Finanzberatung SE

Modul Panel

Moses Mendelssohn Foundation

MP Direct Pty Ltd

MPC Micro Living Development GmbH

MTU TTU Student Campus

Naomi Cleaver Ltd

Navitas (Europe)

Negawatt Supply Company Ltd

NEXITY LAMY

Nexity Studea

Nido Student

Node

NREP

NSP Security

Nuveen Administration Limited

Odalys

OeAD student housing

Oikotrust SA

Orchid Investments

Osborne Clarke LLP

perspective.brussels

Petals Global

PKF hotelexperts

PRC

Primevest Capital Partners

Quares

Real Etc Ltd

RealPage

REOS GmbH

Republika Aparts

Residential Management Systems, Inc

Rīga Stradiņš University

Roam

Roggenkamp Immobilien Consulting

Ronesans Holding

ROOMHERO GmbH

Round Hill Capital

RTMLIVING srl

S.Q Italia srl

Salto Systems

Savills

Scape

Senatsverwaltung für Wirtschaft - Energie und Betriebe

Common

Sheppard Robson

SHG

Sodexo

Somali BoFED/UNICEF

South Point Management Services

Space & Pepper

SPACE m2 for smart living AB

Spotahome

SSSB

SSWZ Zürich

Steiner AG

Stengel Steel Concept

Stiftelsen AF Bostäder

Stiftelsen Stockholms studentbostäder

Student Experience Beheer BV

Student Mundial

Student Source

Student.com

Studentbostadsföretagen/NSBO

Studentkompanie Projektentwicklung GmbH

Studentroost

Studentsamskipnaden i Gjøvik, Ålesund og Trondheim

StudierenWerke Germany

Study Travel Magazine

Studyportals Analytics & Consulting Team

StudyTravel Ltd

Summix Capital

Super Positive Experience

Talent Garden

Taylor Wessing

TCAS Online

Technogym

Temprano Capital Partners, SL

The Ascott

The Business of Cities

The Collective

The PIE News

The Student Hotel

The University of Sheffield

The Welfare Council

theBASE

Tiger Developments Ltd

TigerLime Ltd

TLJ Security Systems

tp bennett

Traaseth Property Partners AS

TransferMate

U.hub

UBSBOLIG A/S

Uliving

Unilodgers

Union Investment Institutional Property GmbH

UNIPLACES

Unite Group plc

Universiteit van Amsterdam

University of Birmingham

University of Essex

University of Sheffield

University of Warwick

UPARTMENTS Real Estate GmbH

Upcircle

Upgrade Estate

Upscale Interiors AG

URBANIA REAL ESTATE ASSET MANAGEMENT S.L

Uría Menendez Abogados, S.L.P

Utelisys

Valeo Management Limited

Value One

Venn Opco Berlin GnbH

Vilnius university

VODI GmbH

Vonder Europe

Vrije Universiteit Amsterdam

W.P. Carey & Co Limited

Walker Modular

Washstation Limited

WeWash GmbH

WeWork

Winston Churchill Memorial Trust

Woonstichting De Key

WP Carey

Wifirst

Xior Student Housing

XU Exponential University of Applied Sciences

YUFE

Zeitraum s.r.o.

The Class Conference Media Partners

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LOFT
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