June 16, 2020

PropTech 2020

Date
June 16, 2020
Venue
Online

Introduction

In today’s tech-driven economy, the real estate industry is taking the initiative to optimize its processes in order to better serve the new demands and preferences of the digitally engaged customer. This has catalyzed a shift in the real estate sector that not only embraces the implementation of new digital tools and practices but has technology built-in strategically to new developments and schemes. As a community of professionals in the city government, higher education, and real estate, how can we future-proof ourselves to remain competitive within this fast-changing digital environment? What role does digital technology play in co-creating innovative solutions and fostering new ideas to maximize our customer satisfaction? Which tech tools of today and tomorrow can be implemented to streamline operational excellence? How can we best embrace digitalization into our blended living models that are beneficial for all stakeholders?

Key learnings

Case Study: Glide

Glide’s case study was featured as the Main Case Study. The operational challenge was based on resident feedback in a student housing building, which suggested that student occupancy and staff occupancy were out of kilter; staff were not available when students wanted them most. In addition, the operator felt they were losing money on staffing profiles. The goal was to determine how operators can make the best use of data to solve this demand mismatch, improving the resident experience, and maximising operational efficiency. Tom White (Director of Sales & Marketing at Glide) shared how they put in place a location intelligence engine that layers over their Wifi network to triangulate basic presence. This showed the peeks of usage and therefore likely demand from tenants of when they wanted staff available. This information was overlaid with corresponding data on where staff were located onsite. The imbalance was evident, and the operator reorganized their staffing profile to better suit student demand. The balance was soon restored, as confirmed after the remeasurement of student satisfaction.

Case Study: SALTO KS

Salto KS’s goal was to use PropTech innovations to leverage the guest experience during the onboarding process in a shared living space in the Netherlands. Suggested solutions included using more location-based tech analytics, push notifications for washing hands and, booking systems with time slots for different rooms and services.

Case Study: Wifirst

The goal for Wifirst was to create a solution using Wifrist Room Area Network and other technology to meet the changing demand of users in mixed-use developments. The solutions must offer the highest security, interconnectivity, and simplicity of use for a range of users. Suggested solutions for their case included the implementation of a simple standard, heightened security measures, and more collaboration behind the supply chain with technology providers.

Case Study: Vonder

Vonder had the goal to draft a procedure supported by existing PropTech/PMS tools that would help increase customer satisfaction during the move-out process by improving internal ‘behind the scene’ workflows. Suggested solutions brought up during the session included implementing a system that integrates all technologies that are already in place, strengthen communication between systems, and measure results through customer satisfaction surveys.

Case Study: Commuty

For Commuty the main goal was to draft a procedure supported by PropTech tools that help to actively engage the community of shared living spaces with a focus on recycling. Participants suggested including the gamification of recycling practices by running an in-house contest, utilizing sustainable construction materials, and smart bins that automatically separate waste while simultaneously educating the user.

Course offering / benefits

Lecturers

Carlos Olmos de Frutos

Professor for Masters Real Estate Innovation

IE Business School